For the 25th anniversary of Combat Space, Turner asked us to create a video game that honored the show and delivered the intensity of real boxing. We approached the brief with a focused strategy and a strong creative concept centered on social play.

To boost brand visibility, we designed a system that links each player’s avatar to their Facebook profile. This turns the experience into a direct challenge among friends, allowing players to compete with people they know and climb a global ranking that keeps the show’s community active and engaged.